The New Face of DIY.

Co-Founders, Left to Right: Emily Pearl Reist, Licensed Residential Builder and Certified Aging in Place Specialist | Arly Streed, Director of Field Operations | Samantha Pearl, Licensed Residential Builder

Partner with one of the fastest-growing DIY communities for women.

Created by licensed women builders.

For women who want to take care of their own homes.

Our Impact by Numbers!

FROM 0 TO 8.5M+ VIEWS IN 8 MONTHS

From 200,000 views in the first month to 100,000+ views per day, How to Handyma’am’s reach is rapidly expanding as velocity of growth increases.

  • Accelerating Growth: An active, highly engaged community of DIYers consuming educational content at a growing velocity. More importantly, it’s not just existing DIYers adding to their skills; we’re attracting an entirely new audience of women who were not formerly attempting projects in their own homes, but are now finding the confidence to do so.

FROM 0 TO 79K+ FOLLOWERS IN 8 MONTHS

We launched on December 5th and immediately connected deeply with an audience that’s been waiting for us. We’ve experienced 8-fold growth just since the middle of June. Whether through Instagram, Facebook, TikTok, YouTube, or the many podcast platforms, women are finding the community and staying.

  • 100% Earned Audience: Zero legacy community; every single follower has joined our ecosystem since December 2025.

  • With over 8.5 million views since December 2025, our video content demonstrates rapid growth and the ability to capture and hold the attention of everyday homeowners. Short-form video has become the top-of-funnel discovery engine that introduces women to the community.

  • A hyper-engaged audience of women actively looking for tool recommendations, project ideas, and DIY inspiration. With an eight-fold increase in just five weeks, Instagram is quickly becoming the go-to platform where women come to join the community and learn.

  • A rapidly expanding short-form video hub capturing the attention of the next generation of handyma'ams through fast-paced, highly shareable content.

  • An active, highly loyal Facebook community driving daily conversation, and organic video viewership, as well as seeking tool and product recommendations.

  • Publishing two episodes each week, we’re building a long form audio and video catalog driving consumer trust, high brand retention, and dedicated weekly loyalty.

  • An engaged audio library of 15,000+ total downloads and plays delivering weekly, hands-on home improvement education to an attentive audience of DIYers who actively rely on our advice to tackle real-world projects.

  • Publishing 2-3 videos a day, 7 days a week, we’re building a permanent, searchable library of video content, tool tutorials, and shorts that continue to pull views and search traffic month after month.

  • Proven experiential authority. Our local, multi-week hands-on training series completely sold out, proving our high-intent offline community traction.

  • On August 22, 2026, we launch our flagship event, the How to Handyma’am Weekend Intensive. At $495, the event is an investment women are making to increase their capability and confidence. “Come for a day. Learn skills for a lifetime.” This event is being delivered at a local partner’s warehouse location with a fully portable workshop.

    The first cohort is sold out, with women traveling from as far away as Florida to attend the full-day event, and we’ve opened registration for the second cohort.

    This is the pilot event for a 2027 How to Handyma’am Weekend Intensive tour.

👩‍🎨 80% Women

We bridge a massive gap in the traditionally male-dominated trade industry, providing a safe, zero-judgment clubhouse built specifically for women to learn and thrive.

🏡 The Prime Buyer Bracket (Ages 30-65)

Our core listeners and followers sit squarely in the peak home-buying, nesting, and residential remodeling years. They have purchasing power and are actively upgrading their homes.

📍 Midwest Roots, Nationwide Reach

While we hold strong geographic authority and host sold-out in-person workshops across Michigan and the Midwest, our digital network spans nationwide across major US home-improvement markets.

🛠️ High Buying Intent

Our community doesn't just watch—they save. Our top-performing tool and product demos see save rates of 0.8–1.4%, well above platform norms for short-form video. A save on a tool or product video isn't a like. It's a woman deciding she wants that tool and filing it away to buy.

Partnership Opportunities: How We Can Build Together

We don't believe in one-size-fits-all partnerships. We’re looking for partners whose mission aligns with ours. Whether you want to launch a brand-new power tool, drive traffic to your storefront, or align your brand with a powerful community movement, we build custom, high-impact integration packages across our entire network.

Choose where you want your brand to live:

🎙️ 1. Podcast Audio & Video Integrations

  • The Asset: Host-read pre-roll or mid-roll advertisements on the How to Handyma'am podcast (available on Spotify, Apple Podcasts, and YouTube).

  • The Value: Tap into the ultimate high-trust environment. Our listeners tune in for our chemistry and expertise week after week, creating brand retention and listener loyalty for our partners.

🪚 2. Dedicated YouTube Product Placements

  • The Asset: Direct workbench integrations, tool testing videos, and step-by-step project tutorials featuring your brand's tools or materials.

  • The Value: Permanent, searchable SEO real estate. Your product becomes the hero solution in our video library, continuing to pull views and clicks for months and years down the line.

📱 3. Cross-Platform Social Media Campaigns

  • The Asset: Dedicated Instagram Reels, interactive Carousels, and high-energy TikTok videos highlighting your brand in action in our workshop studio.

  • The Value: High velocity and engagement. We excel at creating entertaining, shortform video content that strips away tool intimidation and goes viral across our combined 60K+ social footprint.

🔨 4. Experiential In-Person Workshop Sponsorship

  • The Asset: Become the official tool or material provider for our signature hands-on training workshops (including our upcoming August 22nd Weekend Intensive).

  • The Value: For many attendees, this may be the first tool, product, or material in the category they’ve ever learned to use confidently. Your brand becomes part of that first successful experience.

As Seen On

See Us in Action

Women have been left out of the home-improvement conversation for a long time. We’re changing that.

How to Handyma’am brings the experience of licensed builders out of the jobsite and into podcasts, television, social media, and hands-on education - giving women practical knowledge and the confidence to have agency in their own homes.

How to Handyma'am is proud to have been featured across regional news outlets, digital home improvement columns, and trade media platforms. Explore our official media appearances, expert builder commentary, and press highlights to see how we are actively educating and empowering women.

Get in Touch

Ready to get your brand or tools in front of a fast-growing audience of women actively making purchasing decisions as they tackle home-improvement projects? Fill out the brief partnership inquiry form below or contact us directly at hello@howtohandymaam.com | (517) 858-9611.

Samantha, Emily, and Arly review every corporate proposal personally, and we’ll follow up within two business days to learn more about your goals and share partnership options, availability, and rates.