The New Face of DIY.
Partner with one of the fastest-growing DIY communities for women.
Created by licensed women builders.
For women who want to take care of their own homes.
Our Impact by Numbers
An explosive, hyper-engaged audience of women actively looking for tool recommendations, project ideas, and DIY inspiration.
15K+ Instagram Followers
61 Podcast Episodes
A deeply established, long-form audio and video catalog driving immense consumer trust, high brand retention, and dedicated weekly loyalty.
Proven experiential authority. Our local, multi-week hands-on training series completely sold out, proving our high-intent offline community traction.
100% Sold Out
6-Week Class Series
670+ Youtube Videos
A permanent, searchable library of video content, tool tutorials, and shorts that continue to pull passive views and search traffic month after month.
A rapidly expanding short-form video hub capturing the attention of the next generation of handyma'ams through fast-paced, highly shareable content.
4.8k+ Tiktok Followers
👩🎨 80% Female & Femme-Identifying
We bridge a massive gap in the traditionally male-dominated trade industry, providing a safe, zero-judgment clubhouse built specifically for women to learn and thrive.
🏡 The Prime Buyer Bracket (Ages 30-65)
Our core listeners and followers sit squarely in the peak home-buying, nesting, and residential remodeling years. They have purchasing power and are actively upgrading their homes.
📍 Midwest Roots, Nationwide Reach
While we hold strong geographic authority and host sold-out in-person workshops across Michigan and the Midwest, our digital network spans nationwide across major US home-improvement markets.
🛠️ High Buying Intent
Our community doesn't just watch—they build. From drywall patches to miter saw purchases, our audience actively buys the exact brands, materials, and safety gear we feature in our workshop.
Partnership Opportunities: How We Can Build Together
We don't believe in one-size-fits-all partnerships. We’re looking for partners whose mission aligns with ours. Whether you want to launch a brand-new power tool, drive traffic to your storefront, or align your brand with a powerful community movement, we build custom, high-impact integration packages across our entire network.
Choose where you want your brand to live:
🎙️ 1. Podcast Audio & Video Integrations
The Asset: Host-read pre-roll or mid-roll advertisements on the How to Handyma'am podcast (available on Spotify, Apple Podcasts, and YouTube).
The Value: Tap into the ultimate high-trust environment. Our listeners tune in for our chemistry and expertise week after week, creating massive brand retention and listener loyalty for our partners.
🪚 2. Dedicated YouTube Product Placements
The Asset: Direct workbench integrations, tool testing videos, and step-by-step project tutorials featuring your brand's tools or materials.
The Value: Permanent, searchable SEO real estate. Your product becomes the hero solution in our video library, continuing to pull views and clicks for months and years down the line.
📱 3. Cross-Platform Social Media Campaigns
The Asset: Dedicated Instagram Reels, interactive Carousels, and high-energy TikTok videos highlighting your brand in action in our workshop studio.
The Value: High velocity and massive engagement. We excel at creating entertaining, shortform video content that strips away tool intimidation and goes viral across our combined 20K+ social footprint.
🔨 4. Experiential In-Person Workshop Sponsorship
The Asset: Become the official tool or material provider for our signature hands-on training workshops (including our upcoming August 22nd Weekend Intensive).
The Value: Product in hands. Your gear becomes the direct teaching tool used by our students, creating an unmatched, highly emotional first-time buying connection with high-intent consumers.
As Seen On
Bridging the gap between the professional job site and the everyday homeowner gets people talking. How to Handyma'am is proud to have been featured across regional news outlets, digital home improvement columns, and trade media platforms. Explore our official media appearances, expert builder commentary, and press highlights to see how we are actively educating and empowering the next generation of handyma'ams.
Get in Touch
Ready to get your brand or tools in front of thousands of eager handyma'ams? Fill out the brief partnership inquiry form below. Samantha, Emily, and Arly review every corporate proposal personally, and our team will get back to you with our current rate card and custom availability within 48 business hours.